Common Grounds Coffee House
Common Grounds is a cozy breakfast and brunch café offering a mix of Ecuadorian and American-style dishes.
UI/UX Design | Web Development | CMS
Recently, the restaurant updated its physical menu to improve readability and visual appeal. While the redesign helped modernize the in-store experience, the brand still lacked a digital presence that reflected the same updated look and feel. This project focused on designing and developing a website that would complete the restaurant’s visual refresh while making it easier for customers to explore the menu, find the location, and build trust before visiting.
The Need.
Easy Content Management:
A user-friendly CMS that allows the restaurant to quickly update menu items, images, and information without requiring technical knowledge.
Modern yet Engaging UI/ UX Design :
A visually appealing interface that reflects the restaurant’s vibrant personality while ensuring the menu and key information remain easy to read and navigate.
Web Design:
A responsive website that helps potential customers discover the restaurant, view the menu, and build trust through visuals and customer reviews.
Web Design.
I wanted the hero section to be visually bold, with large typography acting as the main focal point. The goal was to immediately communicate the restaurant’s identity while creating a visually engaging first impression. I approached the design from a customer’s perspective. When choosing where to eat, people often rely on visual cues and social proof. As the saying goes, we eat with our eyes first.
To support this idea, I incorporated Google review ratings directly into the hero section. This provides immediate credibility while also helping persuade visitors who may be unfamiliar with the restaurant. Food imagery was also added to complement the design and reinforce the restaurant’s offerings. Combined with vibrant colors and coffee-themed illustrations inspired by the restaurant’s menu design.
Content Management System.
To make the website easy to maintain, I implemented a headless CMS using Sanity. Sanity allows the restaurant to update content without needing to modify code or manage complex backend systems. This approach removes the need for plugins, server panels, or manual stylesheet changes, making ongoing maintenance simple and efficient.
Third Party Integration.
To enhance the user experience and provide real-time information, I integrated the Google Places API. This integration allows the website to dynamically display the restaurant’s location details and customer review ratings directly from Google, giving visitors an immediate sense of trust and authenticity.
